The Great Northern (TGN) hosts an annual 5-day winter festival across the Twin Cities. We inspire conversations, foster community, and bring people together during the most isolating time of the year: Minnesota’s long, cold winters. We encourage our audience to get outdoors, build connections, stay active, and celebrate the perspectives, communities, cultures, and ecosystems that make this region special. Through multidisciplinary events, TGN highlights the urgency of climate change, encouraging awareness, action, and shared responsibility. By cultivating authentic, reciprocal relationships with our audience and partners, we contribute to a broader cultural shift toward environmental stewardship and collective care.